Like a ten-thousand acre wildfire ignited by yahoos setting off fireworks in the middle of high-desert sagebrush, a white identity alt-right social media phenom's description of some black person's evil deed can achieve Internet viral status in a matter of hours.
If there's a link to 4-chan or stormfront, then it must have happened, right?
If his nose is rubbed in abundant evidence to the contrary, he'll just double down. "You can't get these stories in the main-stream media."
One such rumor hit close to home recently.